FAIL TO SUCCEED By Mario Apostolou

A lot of people are craving for success mainly because society conditioned us in this way. But can they really be successful? Is there something that they need to avoid doing to become successful?
Success is not easy to define. It comes in all sorts of shapes and colours. You can be successful in many areas in your life such as your career, your business, your marriage, sports or your hobbies. Whatever area of success you are after, there is one thing all radically successful people have in common: Their ferocious drive and undiminished hunger for success makes them to NEVER EVER….. GIVE UP.
Successful people often create a picture in their head of the perfect ascent to success. But it is a fact that some of the most successful people in business, science, entertainment and sport, even education or relationships have actually failed at some stage. Many have failed numerous times but they have NEVER ever given up. Successful people are able to pick themselves up, dust themselves off and carry on towards the road to success relentlessly.
The following are short stories of successful entrepreneurs and I hope they act as an inspiration to anyone who aspires to be successful. They prove that if you want to succeed, you should expect failure along the way. Failure can actually force you to try even harder and with more persistence. For successful people every failure increases the hunger for success. To be truly successful you won’t be beaten. Take responsibility for failure, learn from it and start all over from a stronger position and with more persistence and more hunger than ever. Take a look at some cases of well-known successful entrepreneurs and how they coped:
Walt Disney –The famous cartoon creator and one of the greatest business leaders who amongst other things created the global Disney empire of film studios, theme parks and consumer products didn’t start off successfully. Before any great success, came a number of failures. Believe it or not, Walt Disney was fired from an early job at the Kansas City Star Newspaper, because he was not creative enough! In 1922 he started his first company called Laugh-O-Gram. The Kansas based business produced cartoons and short advertising films. In 1923, the business went bankrupt. Naturally Walt Disney didn’t give up, he packed up, went to Hollywood and started The Walt Disney Company, but even that did not start smoothly. The banks kept refusing to lend him the necessary funds as they thought his idea was not serious enough and could not attract enough clients/visitors . Again that did not deter him. He kept going from bank to bank and persevered through no after no, for 309 visits, before he got a Yes from a financial institution and saw his dream becoming a very successful reality. A motor car, got dissolved a year and a half later because the stockholders lost confidence in Henry Ford. Impressively, Ford was able to stand up again, dust himself off and gather enough capital to start again, but a year later pressure from the financiers forced him out of the company AGAIN. Despite the fact that the entire motor industry had lost faith in him, he DID manage to find another
Henry Ford – The founder of the Ford Motor Company and a pioneer of modern business entrepreneurs failed a number of times on his route to success. His first attempt/ venture to build investor to start the Ford Motor Company – and the rest is a story which is admired the world over.
Richard Branson – He is undoubtedly a successful entrepreneur that has done it again and again with many successful ventures to his name including Virgin Atlantic, Virgin Music and Virgin Active. However, when he was 16, he dropped out of school to start a student magazine that didn’t do as well as he hoped. He then set up a mail-order record business, which did so well that he opened his own record shop called Virgin. Along the way to success, came many other failed ventures including Virgin Cola, Virgin Vodka, Virgin Clothes, Virgin Vie, Virgin cards, etc. But thankfully these did not stop him creating other successful ventures.
Oprah Winfrey –The richest woman in the US, who ranks No 1 in the Forbes celebrity list and is recognised as the queen of entertainment based on an amazing career as iconic talk show host, media proprietor, actress and producer. In her earlier career, she had numerous set-backs, which included getting fired from her job as a reporter because she was ‘unfit for television’, getting fired as co-anchor for the 6 O’clock weekday news on WJZ-TV and being demoted to morning TV. She had an extremely miserable life during her childhood being abused but she never…. gave up.
J.K. Rowling – The lady who wrote the Harry Potter books selling over 400 million copies and making it one of the most successful and lucrative book and film series ever. However, like so many writers she received endless rejections from publishers. Many rejected her manuscript outright for reasons like ‘it was far too long for a children’s book’ or because ‘children books never make any money’. That did not stop her. She persevered and never gave up. She never took NO for an answer. J.K. Rowling’s story is even more inspiring because when she started she was a divorced single mum on welfare.
Bill Gates –The co-founder and chairman of Microsoft set up a business called Traf-O-Data. The partnership between him, Paul Allen and Paul Gilbert was based on a good idea (to read data from roadway traffic counters and create automated reports on traffic flows) but a flawed business model left the company with very few customers. The company ran up losses between 1974 and 1980 before it was closed down. However, Bill Gates and Paul Allen took what they learned from this failure and avoided those mistakes when they created Microsoft, a paradigm empire that we all admire.
H.J. Heinz He set up a company that produced horseradish, which went bankrupt shortly after. That did not stop him, and he continued with ever more persistent to create HEINZ – the world known food brand.
Steve Jobs The ultimate visionary of the 21st century got fired from Apple, the company he founded and which was almost bankrupt. Only to return back to it a few years later to turn it into the most successful company ever.
So, the ONE thing successful people NEVER DO….is….Give up!
Are there any other cases of entrepreneurs you would add to the list of successful people who never gave up? Please share them with us……
MARIO APOSTOLOU
Leading Property Expert
04.09.2013

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